Discover 7 practical ways to use QR codes to grow your small business in 2025—from reviews and offers to payments, videos, and more.
Small businesses don’t need deep pockets to leverage QR codes effectively. These compact, scannable tools can help you connect with customers, streamline operations, and boost your marketing ROI. Whether you're a boutique owner, food truck operator, or local service provider, here are seven creative ways to put QR codes to work for your business in 2025.
1. Link to Your Website
Put QR codes on business cards, flyers, or storefront signage to drive people to your website. Whether it’s to book an appointment, browse products, or learn more about your services, QR codes make the journey seamless.
2. Boost Google Reviews
Make it easy for happy customers to share the love. Generate a QR code that links directly to your Google review page and display it near checkout, on receipts, or in follow-up emails.
3. Build Your Subscriber List
QR codes are perfect for list-building. Send customers to a lead capture form with an enticing incentive like a discount or freebie. Great for growing email or SMS marketing lists.
4. Promote Social Media Profiles
Drive foot traffic to your social feeds by linking QR codes to your Instagram, Facebook, or TikTok. Include a CTA like "Scan to follow us for weekly deals" and place them where customers can’t miss them.
5. Enable Contactless Payments
Let customers tip or pay using QR codes that connect to PayPal, Venmo, or Square. No handling cash, no waiting around—just quick, easy transactions.
6. Share Product Info and Videos
Use packaging real estate wisely. Add QR codes that link to how-to videos, product tutorials, or detailed specs. It’s a great way to educate customers and reduce support questions.
7. Promote Sales and Flash Offers
Use dynamic QR codes to promote limited-time deals. Place them on in-store signage, event booths, or packaging inserts. You can update the offer without changing the printed code.
Final Thoughts
QR codes are powerful tools hiding in plain sight. They’re free or low-cost to implement, easy to use, and incredibly effective when tied to real goals. Start small, test often, and you’ll see just how much impact these little squares can make.