Discover 11 smart QR code marketing tips for plumbing companies to boost bookings, earn reviews, and grow your business. Make your plumbing service stand out today!
When you think about the plumbing industry, “tech-savvy” might not be the first thing that comes to mind. But times are changing—and so are customer expectations. As a plumber who loves finding simple tools that give my business an edge, I can honestly say QR codes are one of the easiest ways to add value for my customers and generate more leads. Here’s how you can put QR codes to work for your plumbing company, whether you’re a solo operator or a larger team.
1. Make It Easy to Book a Service Call
Let’s face it—when a pipe bursts or a toilet overflows, nobody wants to hunt for a phone number or type in a long web address. That’s why I’ve started adding a QR code to all my business cards, vehicle wraps, flyers, and even yard signs. When customers scan the code, it takes them straight to my online booking form. It’s as simple as pointing their phone camera at the code, and suddenly, I’m just a click away from being their hero. No more missed opportunities because someone lost my number!
Pro Tip: Link your QR code to a mobile-friendly booking page. If you use scheduling software like Calendly or Housecall Pro, this is a breeze.
2. Collect Google Reviews on the Spot
Good reviews are pure gold for any local service business, but getting customers to actually leave them? That’s the tricky part. After I complete a job, I show the customer a card with a QR code that links directly to my Google review page. I’ll say, “If you’re happy with the service, a quick review would mean a lot.” Most people appreciate how easy it is—they don’t have to search for my business, just scan and write.
Why it matters: More positive reviews mean better local search rankings and more jobs.
3. Share Your Digital Business Card
Old-school business cards are still handy, but they often get tossed in the junk drawer (or lost forever). So now, I print a QR code on my cards and door hangers that instantly lets people save my contact info or view my service menu online. If I’m at a trade show, chamber of commerce event, or just meeting someone new, this little detail sets me apart.
Try this: Link your QR code to a vCard, your LinkedIn, or a landing page with all your contact options.
4. Offer Emergency Plumbing Tips
Plumbing disasters are stressful! I like to go the extra mile by giving customers access to quick emergency tips. For example, my fridge magnets have a QR code that links to a page or video explaining how to shut off the main water valve, what to do about a clogged toilet, or how to thaw frozen pipes. Not only does this help my customers—it positions me as a trustworthy, helpful expert.
Bonus: It’s great for brand recall. When people need a plumber, they’ll think of the one who actually helped them out of a jam!
5. Promote Seasonal Specials
As a small business owner, I know promotions are key to filling the schedule during slow seasons. Whether I’m offering a deal on water heater flushes, pipe insulation, or drain cleaning, I use QR codes on all my mailers, door hangers, and social posts. One scan, and customers can claim the deal, see details, or even book right away.
Pro Tip: Update your QR code destination with each new offer so you can keep using the same printed materials throughout the year.
6. Share How-To Videos
Not every call requires a visit, and sometimes sharing a little know-how goes a long way. I embed QR codes in my invoices or thank you cards that link to short videos on things like how to fix a running toilet, reset a garbage disposal, or spot early signs of a leak. Customers love it—and they’re more likely to call me for bigger jobs down the road.
Why it works: You build trust and show you care about saving your customers time and money.
7. Easy Payment Options
I want getting paid to be the easiest part of the job. With QR codes, it is! I generate payment codes for PayPal, Venmo, or my preferred invoicing platform and print them on invoices or show them on my phone. The customer scans, pays, and everyone’s happy—no more “I’ll mail you a check.”
Extra value: Contactless payment is quick, secure, and feels modern—your customers will appreciate the convenience.
8. Collect Customer Feedback
I’m always looking to improve. After a job, I leave a QR code linking to a short survey (Google Forms is free and easy) asking customers about their experience. Whether it’s feedback on response time, pricing, or quality of work, these insights help me get better—and happy customers often mention it in reviews.
How to use: Include the feedback QR code on receipts, follow-up emails, or even a sticker left behind at the job site.
9. Link to Your Plumbing License & Certifications
Building trust is everything in this business. I print a QR code on my trucks and business cards that links to my plumbing license, insurance proof, and industry certifications. If a new customer has concerns, I just point them to the code—they can verify I’m legit in seconds.
Pro Tip: You can also link to “About Us” pages that tell your story and show off your team.
10. Grow Your Email List
Email is still one of the best ways to keep in touch with customers and drive repeat business. I offer seasonal tips, home maintenance checklists, and occasional discounts via email. With a QR code on my invoice or job completion paperwork, customers can sign up for my list with a quick scan—no paper forms, no hassle.
What to send: Share useful content, not just promotions. Your subscribers will stick around longer.
11. Highlight Customer Testimonials
People want proof before they hire a plumber. I showcase my best testimonials and before/after photos on a dedicated web page, and I link a QR code to it from my cards, flyers, and ads. Customers can see real stories and results, which builds instant trust.
How to maximize: Ask your happiest customers if you can use their story, and include their quote (or a video testimonial) for even more impact.
Ready to Get Started With QR Codes?
You don’t have to be a tech genius to use QR codes in your plumbing business. They’re affordable, simple to set up, and can seriously improve your customer experience and marketing. Start with just one or two ideas from this list, see what your customers respond to, and expand from there. In no time, you’ll be the most tech-forward plumber in town—and you’ll have the business to show for it!
Which QR code tip are you going to try first? Or do you have a creative use I didn’t mention? I’d love to hear about it! Drop a comment below or reach out.
Need help designing a custom QR code, want ideas for graphics, or have a question about how to use them in your plumbing business? Just let me know—I’m here to help!